"Unity of Opposites"
Digital Club of Kollektiv Turmstrasse
In collaboration with Demodern, we have created a digital club event where you can hear and experience the new album "Unity of Opposites" by collective Turmstrasse. In the digital world you create your personal avatar, chat with friends who are also at the event, watch KTS via live stream and explore the digital club, which has several floors.
My job was to conceive and design all communication surrounding the project and to draw attention to the club through the usual channels.
The event was unique and had never existed before.
You can find out more here:
The Idea
The project started with an idea. When COVID reached Germany, working as a DJ, musician, and producer became difficult — if not impossible. To keep music accessible and preserve the club feeling, we came up with the idea of creating a digital club.
We launched this virtual space alongside the release of KTS’s new album. The result was a platform where people could meet, communicate, listen to music, and have fun — even during times of lockdown.
The Brief
In collaboration with the digital agency Demodern in Hamburg, we brought this innovative project to life. They created the space, avatars, and environment, while we contributed to the design. A unique digital world was born — one that needed to reach people, especially during a time when everyone was staying at home.
Naturally, this could only happen online. Social media became our stage, where we created engagement-driven content to introduce the platform and communicate the album release.
Objectives
The long-awaited new album by KTS was released exclusively through this platform, making the project even more unique.
It was a fully digital release and could only be experienced during our event inside the digital club.
The Approach
In the end, despite the challenging circumstances of the pandemic, we achieved a strong result and were able to bring many fans onto the platform. Of course, it wasn’t the same as being in a club and experiencing the music live, but our idea not only resonated with listeners —
it was also recognized with several awards, which we won together with Demodern for creating such an innovative project during a difficult time.
A big thank you to everyone who supported us and helped bring this vision to life.
