"Unity of Opposites"
Digital Club of Kollektiv Turmstrasse
In collaboration with Demodern, we have created a digital club event where you can hear and experience the new album "Unity of Opposites" by collective Turmstrasse. In the digital world you create your personal avatar, chat with friends who are also at the event, watch KTS via live stream and explore the digital club, which has several floors.
My job was to conceive and design all communication surrounding the project and to draw attention to the club through the usual channels.
The event was unique and had never existed before.
You can find out more here:
The Idea
The logo mark
The logo mark translates the idea of structure and flow into a minimal geometric form, evoking both architectural lines and rhythmic movement. Its symmetry gives it a timeless and iconic presence, suitable for diverse visual applications.
The wordmark
The wordmark combines sharp edges with a streamlined rhythm, reflecting both precision and creativity. Its custom typography establishes a distinctive identity that stands out while staying cohesive with the visual language of the logo mark.
The Brief
The corporate identity colors are deliberately chosen in neon and striking tones, emphasizing energy and immediacy. Their bold brightness not only amplifies visibility but also conveys the dynamic and avant-garde character of the project, ensuring a strong presence in both digital and physical contexts.
Objectives
The logo mark
The logo mark translates the idea of structure and flow into a minimal geometric form, evoking both architectural lines and rhythmic movement. Its symmetry gives it a timeless and iconic presence, suitable for diverse visual applications.
The wordmark
The wordmark combines sharp edges with a streamlined rhythm, reflecting both precision and creativity. Its custom typography establishes a distinctive identity that stands out while staying cohesive with the visual language of the logo mark.
The Approach
The corporate identity colors are deliberately chosen in neon and striking tones, emphasizing energy and immediacy. Their bold brightness not only amplifies visibility but also conveys the dynamic and avant-garde character of the project, ensuring a strong presence in both digital and physical contexts.
