Kollektiv Turmstrasse
Corporate Identity
For Kollektiv Turmstrasse, I was responsible for the graphic work with a focus on creating their visual identity.
Central to this contribution was the design of a distinctive logo, developed to reflect the duo’s aesthetic and musical character. The logo balances clarity and individuality, serving both as a recognizable mark and as a versatile element across different media formats. This design became a key visual anchor for their brand presence from 2020 until 2023
The Logo
The logo mark
The logo mark translates the idea of structure and flow into a minimal geometric form, evoking both architectural lines and rhythmic movement. Its symmetry gives it a timeless and iconic presence, suitable for diverse visual applications.
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The wordmark
The wordmark combines sharp edges with a streamlined rhythm, reflecting both precision and creativity. Its custom typography establishes a distinctive identity that stands out while staying cohesive with the visual language of the logo mark.
Colours
The corporate identity colors are deliberately chosen in neon and striking tones, emphasizing energy and immediacy. Their bold brightness not only amplifies visibility but also conveys the dynamic and avant-garde character of the project, ensuring a strong presence in both digital and physical contexts.
The Look
The visual look combines stark contrasts with bold, neon-infused lighting to create a striking and contemporary atmosphere. Black-and-white portraits are juxtaposed with vivid color treatments, giving the imagery both intensity and depth. This interplay of minimalism and vibrancy highlights individuality while maintaining a cohesive, avant-garde aesthetic.
Animation
The logo comes to life through animation in the vibrant CI colors, creating a dynamic visual pulse that mirrors the duo’s musical energy. By cycling through neon tones and bold contrasts, the animated mark becomes more than a static symbol – it transforms into a rhythmic, living element that amplifies the brand’s identity across digital platforms and live performances.
