DEFEX
Socialmedia for a Resident Dj from Ibiza
For the Ibiza-based DJ and producer Defex I developed a monthly announcement format for social media. A list of tour dates is the least exciting thing an artist can post — so I built something that turns the list itself into the poster: loud, colourful, and never the same twice.
Socialmedia Monthly
One template, recoloured every month: duotone portrait at the top, the month in heavy display type, dates in a strict grid below. Rough-cut headlines against clean small caps for venues and cities, colours picked to clash on purpose. The grid never moves, only the palette and the portrait do — so the series is recognisable in a feed at thumb speed, and every month still looks new.
Formats
Beyond the single post I build the formats a channel actually runs on: carousels that unfold a full month of dates or walk through one release, story sets, reel covers and pinned highlight covers. Same grid, same type, different container — so a client can carry one identity across every format Instagram offers without redesigning it each time.
Client:
DEFEX
Brief:
Art Direction & Concept