Mampfred
Socialmedia for Lieken Urkorn Mampfred
For the Lieken Urkorn brand at LA RED, I designed and developed image concepts for social media communication on Instagram and Facebook specifically for the Mampfred bread.
We produced all the content ourselves, meaning we developed ideas, worked out a communication plan for social media, photographed breads and recipes in our in-house studio and developed a daily plan with the customer in order to always be a topic of conversation, inspiration and inspiration, especially on social channels hunger for bread.
Not only was it fun, it was also a special job for me that taught me how to do professional food shoots and how to use food to make statements in advertising. WE LOVE BREAD!
Bread with character
For our client Lieken Urkorn, we developed and photographed several campaigns and social media posts for their sub-brand Mampfred.
The focus was always on bread for children.
Content with an idea.
One loaf of bread, one idea.
Child-based ideas were particularly well received. This allowed us to strengthen engagement on our channels and position the product with the right target group.
Trends on Bread
In a small team, we planned a photoshoot every three months to pre-produce content for the coming months. We didn't just create fun bread-related ideas; we also spontaneously captured current events in the studio.
