A new visual language for Jägermeister
Socialmedia Design Concept
Jägermeister is a cult drink and probably the most famous herbal schnapps in Germany. At that time, we at La Red were given the task of renewing the social media presence and later the entire brand presence and addressing a new target group - namely young people who like to party and enjoy life with friends. We took on this task and designed a completely new brand presence on all channels. This primarily included social media communication on Instagram, Facebook, Tik Tok and other channels. With international campaigns, such as the Drop-In Concert with Snoop Dog, and many others, we have managed to present Jägermeister in a new light and create a new feeling.
My task was to create a design concept for social media communication and refresh the brand with a new visual language. We achieved this with photo shoots that were done in-house.
Here are a few examples from the early days.
A new vision for German Schnapps
For the brand Jägermeister, my team and I developed a new visual identity and overall look, which we concepted for social media and the brand’s web presence and photographed in-house.
Subsequent campaigns built upon this vision and helped position Jägermeister on a new level — young, fresh, and contemporary.
Content with an idea.
For social media, we developed distinctive ideas that made the brand stand out in the feed and encouraged the community to comment and share.
In addition, we created day-specific posts and engagement-driven content to increase interaction and foster active participation.
Jägermeister & Music
We helped establish the connection between Jägermeister and music by creating Jäger Music and building it into a strong cultural platform.
Through curated events such as Platzhirsch and collaborations with emerging and established artists, we turned Jäger Music into a recognizable force and brought the brand closer to the music scene.
Jägermeister Murals
We also initiated the Jägermeister Murals project, bringing the brand into urban spaces through large-scale artworks in Berlin and other cities.
Created in collaboration with well-known street art artists, the murals became bold visual statements and a powerful extension of Jägermeister’s cultural presence.
Jägermeister JÄM BOT
Together with Eco Fresh and Ali As, we brought the Jägermeister JÄM BOT to life — an innovative bot concept that generated personalized rap lyrics.
Blending technology, music, and creativity, the JÄM BOT offered a playful and forward-thinking way for the community to engage with the brand.
