A new visual language for Jägermeister

Socialmedia Design Concept

Jägermeister is a cult drink and probably the most famous herbal schnapps in Germany. At that time, we at La Red were given the task of renewing the social media presence and later the entire brand presence and addressing a new target group - namely young people who like to party and enjoy life with friends. We took on this task and designed a completely new brand presence on all channels. This primarily included social media communication on Instagram, Facebook, Tik Tok and other channels. With international campaigns, such as the Drop-In Concert with Snoop Dog, and many others, we have managed to present Jägermeister in a new light and create a new feeling.

My task was to create a design concept for social media communication and refresh the brand with a new visual language. We achieved this with photo shoots that were done in-house.

Here are a few examples from the early days.