"Macht immer Sinn"

Together with the digital agency la red, we were looking for a solution to attract new members to one of the largest unions in Germany.

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Our task: We wanted to explain what advantages ver.di has to offer. Unfortunately, ver.di is often associated with the topic of “strikes”. Ver.di does a lot more for its members and we wanted to show this through a digital awareness campaign by listing all the benefits of membership and explaining them in a simple way, with a lot of humor. We started with a humorous campaign film and accompanied this by creating display ads and social media posts that dealt with rational topics such as questions about job references, tenancy law, etc.

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Within a very short time, the film was viewed almost 1 million times on YouTube and Facebook. More than 100,000 people came to the website via the film and traditional online advertising media.

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Creating the advertising material, social media posts and also developing the concept and ideas for the campaign was one of my many tasks for this great project!