"Ein Toast für alle Fälle"

for Golden Toast

Toast bread may not be the most exciting product, but our digital campaign “A Golden Toast for Every Occasion” shows how charming and eye-catching it can be.

In four humorous films, we demonstrate that Golden Toast is always the perfect solution — no matter the situation. Each film was tailored to specific Facebook Mindsight audiences, creating high relevance and strong engagement.

A companion microsite offered mood-based recipe ideas, and smart product retargeting guided users through the full sales funnel in a playful, effective way.